11 Ways to Build Links Through Content Marketing
Content marketing is a proven method to build hyperlinks and increase your SEO. Here are 11 content-driven link building strategies you can implement in accordance with the budget you have set. James Brockbank / January 30 2020 12 minutes read
Link making isn’t easy.
It’s getting more difficult.
If you’re hoping to be ranked in 2020 then you’ll need an impressive link profile that is pointing to your website.
But, considering that the process of earning links isn’t getting more simple, it may be difficult to determine which areas to concentrate your efforts to get the most value.
Say Hello to Content Marketing
For those who run SEO campaigns across all industries, the best way to get links to be via content marketing.
On its own this could mean a variety of different things.
For some, the term “content marketing” simply means managing an on-going blog-hosting campaign.
Content marketing can be a dangerous field.
What’s the best part?
You can approach it in so many different ways and still drive success in terms of link acquisition.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
There is no way that two SEO professionals will handle content-driven link building campaigns in exactly the identical way.
To encourage you to experiment with new strategies take a look below at 11 strategies to create links with content marketing according to the budget needed to implement the strategy.
(Note”Budget” refers to the amount required to create contents, and not in the sense of purchasing links, something that is strongly advised against. )
Low-Budget Content Marketing Techniques
Are your link-building efforts constrained by your budget?
Perhaps you’re a new business that is aware of the advantages from SEO but don’t have the funds to spend the time and effort to create a team on your own?
However is it possible that you’re an organization which is looking for ways to increase the reputation of your link profile for clients without having to solicit additional money?
Here are five content marketing techniques which only need a minimal budget to execute, with the main resource requirement here being time and knowledge with the availability of a graphic designer to add extra visual appeal to content ideal if available but by no means essential.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
1. Case Studies
If you’re doing an excellent job Why not share it with the world? it?
Many people love hearing about what their colleagues do in their job and there’s plenty that is learned through a properly created study.
When you start sharing the case study via social media as well as within your networks, your understanding into the process becomes invaluable and you’ll be able to use these tools to get hyperlinks from trade publications.
After publication, as long as your case study is informative and data-driven and based on data, then send it to the editors of several of magazines in your field that are looking for experts who can offer advice and suggestions.
2. Expert Contributions
A minimum of one expert is employed in every company. A lot of businesses have several experts they can draw advice from.
Experts are among many of the greatest assets that can be leveraged as a part of a content marketing strategy.
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Many marketers believe that a linkable asset needs been “something” (e.g., an infographic, blog post, or even an ebook) however, in reality people are one of the most appealing for publishers.
Journalists usually aren’t subject specialists However, they do need to rely on experts to give credibility to their stories.
Through programs like”Help a Reporter Out” (HARO) as well as by following hashtags like the @journorequest hashtag in Twitter You can make connections journalists seeking expert guidance and advice on a specific topic.
3. Expert Roundups
While professional roundups may not be as efficient as they were in the past however, they are still a cost-effective method of gaining links from specialists and bloggers.
This kind of “ego-bait” works because everyone likes to talk about themselves. If you can encourage 10, 20, 50 or even 100 “experts” to contribute a piece of advice to a roundup, there’s a good chance they’ll link back so long as they’ve got an ‘As seen in’ or ‘In the press’ page.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
To maximize the earnings from links using this method, determine if the blogger or expert is regularly linking to websites that include themselves as they compile an inventory of potential partners to contact regarding contribution.
A word of caution here to ensure the best results using this strategy do not waste your time responding to requests that you aren’t a specialist in. This is a common occurrence and doesn’t always result in coverage. Keep your focus on the right niche it’s an efficient and cost-effective method to get top-quality websites.
The most important thing to remember However, you must ensure that you’re conversing with experts. This shouldn’t be an approach that you use to solicit comments from anyone related to the subject.
Although interviews can take a lot of time to plan and arrange If you’re able to interview industry experts from other industries and post them on your blog, this could be an excellent opportunity to earn links.
When running an interview, focus your questions on topics which you know your wider audience are genuinely interested in.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
Do you know how to motivate experts to share their expert insights and tips, top advice, and guidelines?
If you do you’ve created something valuable to offer that can offer to other publishers in order to get links.
Do you see the pattern of adding value to this?
It’s not necessary to secure people like Gary Vaynerchuk to interview, but. Start with a small interview, and then talk with a professional.
5. Long-Form Guides
If you’re in B2B or B2C long-form guides to education (referred in some circles by some as “power pages”) can be an excellent method to get hyperlinks from both the resource pages as well as contextually.
It’s since longer content generally can be valuable to a subject and provides information that other websites are likely to want to hyperlink to.
The first step here is understanding the questions your audience is asking – forming a basis for guides which you can develop to answer these better than any other resource out there (take a look at those which rank in top 5 positions).ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
Make use of sites like AnswerThePublic, Quora, and even Google Autocomplete to begin to be aware of the issues being asked in your field and provide motivation to write guides on.
Mid-Budget Content Marketing Techniques
If you’re fortunate that you have an amount for content marketing, say around a couple thousand dollars per year or have access to top-quality, in-house designers and PR specialists Your arsenal of strategies will grow and you’ll have the opportunity to look at other ways to get links from your content marketing campaigns.
6. Collaborate on a Content Campaign
If you’re trying to gain links from new audience members and also increase the number of resources you have you can consider working with a complimentary (not rival) brand to create an initiative to promote content.
Let’s say you’re working on SEO for a bed store. What about collaborating to a road safety group to increase awareness of the dangers of driving while drowsy?
You’re able to highlight your expertise through stating the importance of getting a great night’s sleep while the charity is able to add insight into the wider dangers and stats.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
Two marketing teams are promoting the content, often in instances to very different audiences, it can be a good way to boost the impact of the campaign.
While quality infographics are still a great option to build links however, their reputation has suffered in recent times.
A lot of low-quality infographics made appear on the internet a few years ago.
Publishers today want to find something that is distinctive before they even look at covering it and linking it out.
The most important thing to think about is: what’s the main basis of the
Just putting together a listicle in an infographic format won’t suffice anymore.
A unique infographic that provides actionable tips is still a valuable resource for publishers, and can be a great way to gain links from the top bloggers and publishers.
8. Local PR
Even even if you’re national or international brand make sure you don’t give up to local newspapers.
Local newspapers and online publications (as an example, Lancashire Business View, an online and print publication which connects businesses in the county of Lancashire, UK) are typically great places to do one of two things:ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
- Coverage of news from the land.
- Provide expert advice and support by writing a regular column.
The most important thing to keep in mind is that often local newspapers are strained for funds. That means that they often appreciate high-quality stories and content due to two reasons:
- They’re ready to tell local successes.
- It’s generally easy for them to read an article or press release that is well-written article, and make few minor changes and then publish the article as it is.
It’s easy to overlook these opportunities as you reach out to the bigger publications, but local links are typically much easier wins while still retaining a great level of authority and relevancy to a business.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
9. Whitepapers & Research Papers
If you’re able to conduct some research on your own and create an outline of your research, this could be an excellent method to gain links that are specific to your industry.
Why? because you’re adding value by providing a fresh perspective on the subject.
In many instances this will be more pertinent to B2B firms as opposed to B2C However this doesn’t mean that it’s not possible.
What about collaborating with a local institution and conducting research on a topic pertinent to the products you offer?
It could be kitchen appliances and you’re thinking about research into food and nutrition , or returning to an earlier scenario that of a retailer of beds conducting research on sleep habits.
Students at universities typically means that there is no expenditure on your side, just time, based on the fact that they’ll likely be taking part in their studies.
Once complete, reach out and promote to industry-relevant press and so long as there’s a real story, data, and insight available, it can be a great way to earn fantastic links in significant volumes.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
High-Budget Content Marketing Techniques
If you’re among those who have larger budgets to invest in Content marketing initiatives (typically it’s about more than $2,000 per campaign, or a substantial group of resources in-house) you could achieve incredible results by approaching things differently and considering more in the same way as PR rather than SEO.
Do not forget, in this case, that your ideas are the most important thing and, especially when you’re working on larger budgets, it’s even more important than ever before to rigorously examine and evaluate your ideas prior to making them into a production.
10. Build Your Personal Brand & Become the ‘Go To’ Expert
In all honesty this post isn’t meant for the faint-hearted.
The process of creating a personal brand and making yourself the “go-to” expert in your field isn’t simple. It requires time. It takes a lot of time.
If done correctly when done correctly, it can be very efficient, but not something that most people would classify as SEO.
Imagine it in this the following way:
If you’ve taken the time to build an audience who consider you as one of the thought leaders in your industry, that’s a fantastic pull.ADVERTISEMENThttps://230e8dda93b5f2255ae5575be458ee98.safeframe.domainsyndication.com/safeframe/1-0-38/html/container.htmlCONTINUE READING BELOW
- Are you willing you to contribute a guest blog or a monthly column for a magazine? If you’re an expert, they’ll take your fingers off.
- Respond to an HARO request as a highly respected figure in the industry? It’s almost certain that your answer will be the one which will be utilized.
- Contact journalists for a story to share your thoughts and a comment? You’ll be able to stand in a way that is different from other people who do similar.
A person’s brand is important and can be a huge source of links from a standpoint.
Spend the time to research what celebrities like Gary Vaynerchuk, Social Chain’s Steven Bartlett or MobileMonkey’s Larry Kim have accomplished to create their own personal brands using the combination of videos along with social media, column writing as well as public appearances.
You’ll soon begin to develop some ideas on what you can do for yourself, while taking a the long-term perspective of using your brand’s name to attract websites.
Surveys are expensive to conduct, however they offer you something nobody else has – – unique information.
If you’re able to pull together stories backed by your own data, collected through a survey, you’re positioning your content as highly attractive to newspapers, industry publications, and the like.ADVERTISEMENTCONTINUE READING BELOW
The results and stories of the study are sure to be interesting.
Before investing in surveys (don’t forget that you should have at least 2,000 participants for the media to consider it to be a legitimate research) Take the time to read these 8 tips to create PR surveys.
A final point about surveys: make sure you follow up on outreach with the possibility of a link reclamation effort because this is often the cause of large amounts of brand-related mentions that are not linked.
Content marketing is one of the most efficient (and possible adaptable) ways to get hyperlinks to help with the success of your SEO campaign.
It is important to concentrate on one primary thing regardless of the strategies that you employ:
Ensure you’re creating value every time you use it!
Timing: Every month
Results detected: 2-6 months
Average links sent per month: 20
- Google Trends
- A survey maker
- Google Analytics
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- Content marketing can benefit you regardless of budget. Content that is well-written increases brand recognition and authority, and will yield benefits for a long time after its publication date. Additionally, it’s and will remain an important Google rank factor in the coming years. years to be.
- If you are aware of the preferences of your intended audience and requires, you’ll be able to develop assets that increase traffic and rankings, as well as links as well as (hopefully) converts.