How to Turn Unlinked Brand Mentions Into Links
Creating valuable content but not getting credit for it? Here’s how you can turn non-linked references to your brand into hyperlinks. stechsky / November 26 2019, 2019 7 minutes read
Unlinked brand mentions are the mentions of your company’s name on public websites that do not include an external link to your site.
Backlinks are essential to build authority for websites, particularly within relevant communities.
Although Google gives importance to brand mentions even if they’re not linked Links provide much more SEO worth as the main rank signal off the page.
As experts in SEO, we know that linking can add the essential value needed in order to establish yourself as an authority credible, trustworthy and relevant website.
The recognition that comes from links to hosted services is what will give credibility and authority to your website.
This is the reason why we need to take action whenever we find a mention which is not linked.
There’s an easy solution to these brand names: request the link.
After having already spoken about your brand-named, it suggests that they value your service, product, or viewpoint, and wish to share this value with their followers. This places you in an advantageous position to ask for the cherry on top. ADVERTISEMENT CONTINUE READING BELOW
This is a step-by step guide to find these mentions that are not linked of your company and contact the author to create the most valuable backlink.
Step 1: Research
Use a tool that scans the web for any unlinked references to your company’s name.
You’ll want to discover every link that can provide value.
My personal preference is SEMrush. Bozsum is another great source to find the social shares on your blog as well as mentions on your site.
Make sure to scan for all potential variations of your company (e.g., Search Engine Journal, SEJ, Search Engine Journal). This will make sure that there are no mentions missing.
In addition to looking up the brand’s names, users can also look for any products, tools or other assets.
Also, try looking up employee names since the CEO could be mentioned in an article, but without hyperlink.
You can broaden your search by searching for alternative spellings for your brand’s name, since the search engine will not find the spelling mistake.
Once you have compiled a list of unlinked mentions, next you must prioritize based on the highest SEO or PR value. ADVERTISEMENT CONTINUE READING BELOW
If you’ve established a company, you may see thousands of non-linked mentions.
Although you could manually try to get a link from every one of these websites The best strategy is to focus on the top-rated websites.
Use your judgment to judge the authority (i.e. Have you been to the site? Would you be thrilled to find a link on it? ) There are also metrics that can be used to evaluate the authority.
Moz, Majestic, and Ahrefs each have their own metrics for evaluating URLs along with WordPress hosting
Use these measures to decide which of the mentions not linked to are worthy of the effort to reach out to.
Step 2: Find Contact Information
The best contact is webmasters of websites, especially in the event that there are links to external websites in the post, but none that lead to your site (for any reason).
If you’re unable to locate the contact information for webmaster on the website’s contact page, then try web search on the site for the word “webmaster” (for example, Google search — website: SEO services webmaster).
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Be aware that this can produce a variety of outcomes and could be considered frivolous. You could also make use of LinkedIn to narrow down the webmaster or someone else in the same job.
The next step is to find the writer of the article, or the website editor’s contact information to get in touch.
If you’re unable find any of these contact email addresses, then you can try your general contact email as well as the standard contact form.
Step 3: The Pitch
Find a reason that it is beneficial to the webmaster to invest the time and effort required to include a hyperlink.
Write your message so that they will be able to see clearly the fact that linking to your site is not just beneficial to you and your company as well, but also bring value to their visitors and their audience.
Sometimes internal pages can be easier to link to than your homepage.
For example, if there’s a webpage (blog post or service page) that covers the topic of discussion on the page you’re trying to acquire a backlink on, it might make more sense to request a link to that specific page instead. ADVERTISEMENT CONTINUE READING BELOW
If you ask for the link, you should be polite and be sure to thank them in advance for taking the time. It is important not to come off as overly invasive.
If the article is written be sure to compliment it in a authentic and unique manner. Make sure you acknowledge them and thank them for including you or your firm in the piece.
Discuss how adding the link can add benefit to their target audience.
Step 4: Follow-up
If the link isn’t put in place and you’ve not received a response, make sure you follow-up. Stop only when you get either a yes or no.
However, be careful not to annoy them. It’s a delicate way to go.
If you bombard them every day with a request you’re sending them, they’re less likely to to help you out.
Your first check-up should occur within a few weeks (between 3-5)) and then, after about a week and a quarter after which you should follow-up every few weeks.
It might also be that the email you’re using isn’t being monitored, so see if there’s an alternative contact email you can use. ADVERTISEMENT CONTINUE READING BELOW
Keep track of your outreach efforts using an Excel spreadsheet.
You may be able to develop an alliance with more enthusiastic contestants and be invited to write a guest article or a featured post.
A Strategy Example: Rebrand
If your business undergoes an overhaul of its brand or move your site to a new domain, it is essential to change your old links or anchor text that are branded.
Plan and then implement 301 redirects to an old website to your new in order to avoid that your once robust backlink profile will soon be littered by broken hyperlinks.
Although redirects are great however they’re not as powerful as direct links. Reach out to all the top domains linking to you, and ask them to change the link.
Majestic is a useful tool that can help you find this link to older domain. Include any other information they may need (logo the new name of the company, logo and so on.)
It’s easy enough to convince the website to update the branding/backlink appropriately, as you’re pointing out an error on their website (having dated information and having broken links is bad for their site health as well). ADVERTISEMENTCONTINUE READING BELOW
Let’s say a well-known publication mentions your brand but without the use of a hyperlink.
You’ve had your name mentioned in this reliable source, but the honor stops there.
Ideally, this post should have a hyperlink to your site as well and helps in building awareness among the users who are interested.
Although this mention is not linked, it does offer some advantages for your business This four-step link building technique allows you to capitalize on this recognition as Google uses backlinks to be a major rank factor off the page.
In the end the backlinks you get from them will affect the reputation of your business and provide your audience with pertinent information. It’s a win-win.
Duration: This should be a quarterly procedure.
Results found The results may differ. Once the publisher has agreed to provide this backlink to their customers, it may take up to about a week for this backlink put into place.
Average number of links each month15-20 percent of the outreach result in an effective placement.
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- Utilizing these tools to identify unlinked mentions for your company and then contact the publisher in order to get an important backlink has proved to help the SEO ranking of your site.
- When you convert an unlinked mention of your brand into an encrypted backlink on your site, you’re increasing the SEO value of your site, directing prospective customers directly to your website and increasing the total volume of traffic that comes from referrals.